试述产品生命周期理论在企业促销中的运用_市场营销

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试述产品生命周期理论在企业促销中的运用(17000字)
摘  要：随着科学水平的不断提高，企业对于自己产品的促销手段和策略越来越多，各种理论运用其中。但是产品生命周期的理论在促销中的运用却的显得尤为重要。因此面对竞争激烈的市场，企业如何把握好产品生命周期理论在促销中的运用，才能在竞争中生存与发展。本文立足于市场，从价格竞争、广告开发、以及区位选择等方面入手，探讨产品生命周期理论在企业促销中运用和发展存在的一些问题，并提出了相应的营销策略。
关键词：产品生命周期理论；企业促销；价格竞争；广告开发；区位选择

A Statement About Application of Product Lifecycle Theory Into Industry Promotion
Abstract：As the scientific level keep improving enterprise use more and more promotion method and strategy in their own product and all kinds of theories use in it too. However product life cycle theory is much important in using promotion. So facing a competitive market, enterprise how to make good use of the product life cycle theory in promotion so that the enterprise could exist and develop in the competition this article is based on market competition, start with price competition advertising develop, and location selection such aspect, Explore the application and develop existing problems of enterprise promotion, and put forward the corresponding marketing strategy.

Keywords: Product Life Cycle Theory; Enterprise Promotion; Price Competition; Advertising Development; Location Selection