房地产企业的员工激励问题与对策研究

论文题目：房地产企业的员工激励问题与对策研究(论文6900字)
——以昆明万科为例
Real Estate Enterprise Employees Incentive Problems and Countermeasures Research
——Taking Kunming Vanke as examples
内容摘要房地产行业已成为中国21世纪的支柱产业。但大部分房地产企业参与市场竞争的时间较短，对人力资源管理的研究相对缺乏，在经营管理的过程中，激励机制不足、员工流动频繁等问题严重，人力资源管理的重要性日益凸显。现代企业的目标是追求利润最大化，而实现这一目标的最重要、也是最基础的因素就是员工，尤其是核心员工。因此，研究如何管理和激励核心员工，最大限度的留住核心员工，并激发其积极性和创造性，为企业创造更多的价值，提升企业的核心竞争力，均具有重大意义。
本文首先介绍了选题背景与意义，第二部分对人力资源管理和激励机制的概述，第三部分以昆明万科为例分析了房地产企业员工激励机制存在问题的原因，第四部分以昆明万科为例就房地产企业员工激励机制的优化提出了相应的措施和方法。

关键词：房地产；企业员工；激励机制；措施

Abstract The real estate industry has become the pillar industry of China in twenty-first Century. But most of the real estate enterprises to participate in market competition for a short time, the study of human resources management is lacked relatively, in the management process, lack of incentive mechanism, the serious problem such as the frequent staff turnover, human resource management becomes more and more important. The modern enterprise 's goal is the pursuit of profit maximization, and achieve this one goal, the most important is also the most basic factor is the staff, especially the core staff. Therefore, study of how to manage and motivate the core staff, to maximize the retention of key employees, stimulate their enthusiasm and creativity, for the enterprise to create more value, enhance the core competitiveness of enterprises, are of great significance.

This paper first introduces the background and the significance, the second part of the human resource management and incentive mechanisms are outlined, the third part is an analysis taking Kunming Vanke Real estate enterprise employees incentive mechanism existence question reason, the fourth part taking Kunming Vanke as examples on real estate enterprise employees incentive mechanism to put forward the corresponding measures and methods.
Key words Real estate    Enterprise staff    Incentive mechanism    Measures

目 录
1  前言    1
1.1  选题背景    1
1.2  选题意义    1
2  相关概念    2
2.1  人力资源管理    2
2.2  激励机制    2
3  房地产企业员工激励机制存在的问题——以昆明万科为例    2
3.1  昆明万科简介    2
3.2  薪酬制度不合理    2

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3.2.1  没有准确划分核心员工的标准    3
3.2.2  核心员工薪酬待遇同普通员工几乎一样    3
3.3  绩效考核机制不够科学    3
3.3.1  考核观念的不科学    3
3.3.2  考核标准的量化    3
3.4  员工职业生涯发展体系不完善    4
3.5  员工培训投入不足    4
4  房地产核心员工激励机制优化措施——以昆明万科为例    4
4.1  优化薪酬激励机制    4
4.2  建立合理的绩效考评机制    5
4.2.1  领导者意识的改善    5
4.2.2  充分的企业调研    5
4.2.3  薪酬制度执行过程中的事中管理    6
4.2.4  总结经验和教训    6
4.3  优化职业生涯规划机制    8
4.3.1  了解核心员工深层次的心理需要    8
4.3.2  建立职业生涯管理反馈制度    8
4.3.3  科学运用考核结果    8
4.4  优化培训机制    8
结束语    9
参考文献    10
致 谢    11 [版权所有：http://think58.com]