沈阳地区网络广告的发展现状及前景
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密 惠 保
沈阳地区网络广告的发展现状及前景(6600字)
摘 要
随着互联网网络应用的发展，网络广告已成为广告业新的经济增长点。尤其是近些年来网络购物已经成为一种新型的购物形式受到越来越多的人们的关注和喜爱。沈阳网络购物的飞速发展也极大地带动了网络广告的发展。网络广告以其时空自由、灵活互动等优势，对网购者的影响格外明显，极大地促进了网络购物的发展。网络广告发挥不同与传统广告的独特优势的同时也出现一些问题。本文介绍了沈阳网购发展的热潮并总结了网购热潮下网络广告的主要类型和特点。叙述了网络广告对于网购的影响，以及网络广告发展中出现的问题和危害，针对这些问题提出一下有效的建议和措施，以促进网络广告和网络购物在未来的机遇与挑战中赢得更好更快地发展。
关键词：网络购物 网络广告 影响 未来发展
Abstract
With the development of Internet network applications, online advertising has become an economic growth point in advertising industry, especially in recent years when online shopping has been a new hoping fashion and draw much attention from customers. As a result, the rapid growth of online shopping promotes the development of cyber advertising. With various advantages of being flexible in time and space and appearing quite active, cyber advertising has a great influence on online shoppers, as well as online shopping. Though exerting some unique advantages which are different from antitraditional advertising, there are some problems in its communicating. This essay illustrates the popular trending of online shopping development in China and sum up those types and features of online advertising in this upsurge .Also it discuss the how much the influence of online shopping brought by cyber advertising. In addition, this essay pays special attention to the problems and hazards in the growth of online advertising. And finally it gives effective measures and suggestions in accordance with the relative questions. During these chances and challenges in advertising future, these solutions will hopefully promote the rapid and good development of online shopping and online advertising.
Key words: Online shopping , web advertisement , Influence , Future development
目 录
引 言 1
一、沈阳地区网络广告的发展现状 1
（一）网购热潮下网络广告的内容 1
（二）网购热潮下网络广告的表现形式 1
二、网购热潮下沈阳网络广告存在的问题 2
（一）虚假广告信息泛滥损害了消费者利益 2
（二）垃圾信息的充斥招致消费者反感 3
（三）网络广告粗制滥造效果不够 3
（四）网络广告传播范围还有所限制 3
三、沈阳网络广告的未来发展 4
（一）与传统媒体结合，提升影响力 4
（二）加强创新创意，制造闪亮点 4
（三）完善网络广告的立法和加强监管 5
（四）加强国际间交流合作，提高技术保障 5
结 论 6
参考文献 7
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