艺术商品消费的动机思考

艺术商品消费的动机思考(7700字)
摘    要
目的：随着经济的繁荣，艺术品消费日趋升温，艺术消费已经成为生活消费的重要组成部分，但就艺术消费的动机研究有待弥补，本文试图解读艺术品消费的想滚问题，从而客观分析艺术品消费的动机，为艺术品市场的繁荣和正确消费提供相应参考，为正确引导艺术品消费做出努力。方法：资料整理、市场调研。从现有艺术品消费状况入手，就消费实际和消费可能做出分析，整理出艺术商品消费的动机。结果：改革开放和大规模的城镇化、市场经济等，逐渐积累了大量的社会财富，促进了中国社会从生产型向消费型社会的转变，社会不再是因生产力不足而限制消费，相反却因生产的相对过剩而鼓励消费以维持、拉动和刺激生产。真正的文化消费时代的到来必须是经济发展到相应的程度，从国家层面的文化消费体系的建立，到个人消费观念的认同与消费能力的形成，都市经济发展的一致结果。形成较为完善的艺术商品消费动机的报告。
关键词：艺术商品  消费  动机  市场

Keywords
Objective: with the prosperity of economy, art consumption heats up, art consumption has become an important part of the cost of living, but in the art consumer motivation research needs to be offset, this paper tries to interpret works of art consumption would like to roll, the motive and objective analysis of art consumption, for the prosperity of the art market and the correct consumption provide reference, for the correct boot art consumption. Methods: data processing, market research. , from the perspective of the existing art consumption, consumption and actual consumption may make analysis and sorting out the art goods consumption motives. Results: the reform and opening up and the large-scale urbanization, such as market economy, gradually accumulated a large number of social wealth, promote the transformation of Chinese society from production to consumer society, the society is no longer restricted consumption due to lack of productivity, but instead to encourage consumption due to the relative surplus of production in order to maintain, pull and stimulate production. The real cultural consumption era of economic development must be to the corresponding degree, from the national level, to establish the system of cultural consumption to the formation of personal consumption idea and consumption ability, consistent result of the development of urban economy. Form a more perfect art commodity consumption motives of reports. [资料来源：www.THINK58.com]
key words:    Art commodity    Consumption    Motivation    Market

目    录
引言……………………………………………………………………………………1
一、艺术消费及经济发展对艺术消费的影响………………………………………1
（一）文化的独立性和经济发展的影响共同影响着艺术商品的消费……………1
（二）经济是文化的基础，决定文化的性质和发展方向…………………………2
（三）经济发展是文化发展与消费的必然前提……………………………………3
二、艺术消费的传统认识和现状分析………………………………………………3 [资料来源：http://www.THINK58.com]
（一）消费时代的艺术消费的变化…………………………………………………3
（二）消费时代的艺术主要特征……………………………………………………4
三、当今艺术消费动机分析…………………………………………………………5
（一）文化艺术消费心理的概述……………………………………………………5
（二）艺术消费者动机结论分析……………………………………………………5
结论……………………………………………………………………………………8