对演艺明星负面新闻的应对策略研究

对演艺明星负面新闻的应对策略研究(6400字)
摘    要

在铺天盖地的明星新闻中，越来越多的负面新闻进入公众的视野。随着明星负面新闻的日益增多，人们开始思考明星光鲜的背后藏着怎样的隐情，为何越来越多的明星与“负面”纠缠不清？明星负面新闻的层出不穷，有其深刻的社会背景，对明星所具有的符号意义的崇拜是受众关注明星的原因之一，同时媒体在其中也起了推波助澜的作用。当然这些明星的负面新闻也并不是单纯意义上的“负面”，其中也不缺乏一些明星为了提高知名度进行操作，这些所谓的负面新闻也带有一定的欺诈性，而媒体跟风报道，这也是造成明星负面新闻泛滥的一个原因。本论文将在消费社会的背景下，从媒体、受众和明星三个角度考察明星负面新闻存在的原因，并提出相应对策，以达到改善目前明星负面新闻泛滥的目的。

关键词：演艺明星  负面新闻  应对策略
 
Abstract
In most of the star news, the negative news more and more into the public view. Along with the increasing of star of negative news, people start thinking about star bright hidden behind what reason, why more and more stars and "negative" become entangled in? The stars emerge in an endless stream of negative news, has its profound social background, the worship of symbolic significance of star is one of the causes of the audience and the media star, in which also plays an important role. These stars, of course, the negative news is not only in the sense of \"negative\", which also not lack some stars in order to improve the awareness, these so-called negative news also contains certain fraud, and the media followed reports, this is also a cause of the negative news star flood This paper will be in the context of consumer society, the reasons for the existence of star negative news from three angles, the audience and the media star, and puts forward the corresponding countermeasure, in order to improve the current star to negative news spread.

Key words: Actress; negative news; coping strategies 

目    录
引    言    1
一、演艺明星负面新闻的成因    1
（一）媒体利用明星片面追求经济效益    1
（二）受众的多种心理需求    1
（三）“丑闻经济学”的盛行    2
二、演艺明星负面新闻的影响    2
（一）侵烛社会风气    2
（二）误导青年群体    3
（三）促使明星谨言慎行    3
三、演艺明星负面新闻的应对策略    3
（一）提高媒体素养    4
（二）提升公众素养    4
（三）明星自我管理    5
结    论    6
参考文献    7 [资料来源：http://THINK58.com]