浅析欧林雅营销策略_市场营销
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密 惠 保
浅析欧林雅营销策略(15000字)
摘 要：随着经济的发展，人们对生活水平的要求逐渐提高，社会竞争的压力也越来越大，为了提高竞争力，本文通过对比分析法，SWOT分析法等等，阐述了欧林雅竹纤维公司的发展现状和特点、营销环境等，总结了适合欧林雅竹纤维公司营销的最佳策略。
关键词：竹纤维；营销策略；营销组合；策略实施；
Analyses orin jas marketing strategy
Abstract： With the development of economy, people life level requirement, social competition gradually improve increasing pressure, in order to enhance competitiveness, this paper through the contrast analysis, SWOT, etc, this paper expounds the development of Europe LinYaZhu fiber company present situation and characteristics, the marketing environment for Europe, it is concluded that the LinYaZhu fiber company marketing the optimal strategy.
Key words：Bamboo fiber；Marketing Strategy；Marketing Mix；implementation of strategies；