浅议会计师事务所客户关系战略管理_会计审计

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浅议会计师事务所客户关系战略管理(开题报告,毕业论文11000字)
摘  要：随着经济全球化趋势的不断加强，我国会计师事务所面临着一个机遇与挑战的新时代。在新经济的背景下，市场竞争越来越激烈，传统的竞争方式已经不再适应企业的生存发展。本文从客户关系管理入手，以客户关系管理的影响因素和对策作为研究对象，以求不断提升会计师事务所的市场竞争优势，保持事务所的长期可持续发展。
关键词：会计师事务所；客户关系管理；管理策略

Shallow Discussion of Strategic Management Accounting Firm Customer Relationships
Abstract：With the trend of economic globalization, China continuously strengthen accounting firm faces a opportunity and challenge of the new era. Under the background of the new economy, more and more intense market competition, the traditional form of competition is no longer adapt to the survival and development of enterprises. This paper, starting from the customer relationship management in customer relationship management influence factors and countermeasures as the research object, in order to constantly enhance the accounting firm market competition advantage, maintain firm to the long-term and sustainable growth of.

Key words：Accounting firm; Customer relationship management; Management strategy