客户需求分析与营销管理模式设计

客户需求分析与营销管理模式设计(开题报告,论文8000字)
摘  要
我国医药行业和国家政策息息相关，随着新医疗改革的贯彻和实施，我国医药营销等行业也受到了巨大的冲击。医药营销中各个厂家和营销公司为了把握先机，赢得市场最大份额，都将会进一步创新营销思想，不断提高和发展自己，增强综合实力，也使得整体医药营销行业得到更优质的发展。因此随市场竞争日趋激烈，企业之间竞争已从简单的产品竞争升华到对客户把控的竞争。
客户的需求分析及对营销管理模式的创新是现阶段赢得并保持客户满意度和忠诚度的关键，对于医药市场营销而言，对客户的心理的研究，是提高医药市场营销效果的最重要的切入点。从当前营销行为来看，把握住客户的心理，对于满足市场营销效果具有重要作用。基于这一点，我们应结合实际的市场营销，准确地把握住客户的心理，认真分析客户在我们进行市场营销中的反应，准确分析特定市场营销环境中客户的不同心理，为提高市场营销的效果提供支持和帮助。
本文主要分析了我国医药营销行业的营销管理模式以及在新形势的下对客户资源的管理， 旨在发现新方法和新理念，有效整合企业客户资源，确定关键客户，巩固客户满意度，增强企业的核心竞争力，提高企业的社会效益和经济效益， 促进我国医药市场营销的整体水平提升， 实现其更加长远的发展。 [来源：http://think58.com]
关键词：  医药  营销  客户需求  营销管理

Design and marketing management mode of customer demand analysis
Abstract
    China's pharmaceutical industry and national policies are closely related, with the deepening of the new medical reform implementation, our country medicine marketing industry has also been a huge impact. Marketing of pharmaceutical manufacturers in order to grasp the opportunity, to win the market, will be innovative marketing idea, to continue to ask for its improvement and development, enhance their own  comprehensive strength, overall pharmaceutical marketing industry will get better development.
   Customer demand analysis and marketing management mode innovation is to win and hold the key to customer satisfaction and loyalty, to marketing, to customer psychological research is to improve the marketing effect is important cut a point. From the current marketing behavior of the market, grasp the customer's psychology, plays an important role in meeting the market marketing Based on this understanding, we should combined with the marketing practice, accurately grasp the customer psychology, careful analysis of customer behavior in marketing and correct analysis of the marketing environment in the customer psychology, to provide strong support and help to improve the marketing effect

   This paper mainly analyzes the industry of our country medicine marketing mode of marketing management and in the new situation of the customer resource management to find new methods and new ideas, the effective integration of enterprise customer resources, determine the key customers, enhance customer satisfaction, enhance enterprise core competitiveness, improve the social and economic benefits of enterprises, promote the overall level of the industry of our country medicine marketing, to achieve a more long-term development
Keywords: Medicine   Marketing   Customer demand   Marketing Management
 
目  录
摘  要    I
Abstract    II
第一章  文献综述    1
1.1  当前我国医药营销现状    1
1.1.1  医药市场的特点    1
1.1.2  当前我国的医药市场营销现状分析    1
1.2服务营销概述    1
1.3  客户需求分析    3
1.3.1  医生需求分析    3
1.3.2  消费者需求分析    3
1.4  料与方法    3
1.4.1  资料来源    3
1.4.2  方法    4
1.5  研究目的与内容    4
第二章  调查与分析    5
2.1  客户需求分析    5
2.1.1服务营销的探索    5
2.1.2已有客户关系维护    5
2.1.3开发新客户    6
2.1.4案例    7
2.2营销管理模式    7
2.2.1预算管理与审批制相结合的管理模式    8
2.2.2  放权与加大管控相结合    8
2.2.3实施和管理月度销售费用    9
2.2.4进一步调动业务人员的积极性    9
第三章  结果与讨论    11
参考文献    12
致  谢    13

[资料来源：http://think58.com]

  [资料来源：THINK58.com]