朴尔因子淘宝网店的运营推广研究

朴尔因子淘宝网店的运营推广研究(论文12000字)
摘  要
21世纪是科技的时代，更是信息技术的时代。随着信息化的普及，电脑手机在生活中越来越常见，网上购物也成为消费者购买的主流方式之一。我国目前最大的购物平台——淘宝网，深受消费者的喜爱，也吸引了很多创业者的目光。把淘宝网作为创业平台之一，在淘宝网上开店已经变成一种潮流。如何在众多的商家中脱颖而出是一项值得思考的问题。
淘宝排名是根据成交量来决定的，排名越靠前，被展示给消费者的机会越多。所以如何在运营、推广的过程中提升店铺的流量，并且保持原有的流量，对于网店经营者来说是一项挑战。因此，有必要对网店的运营现状和推广现状进行深入的研究。
本文从理论、现状和改进建议三个方面对朴尔因子淘宝网店的运营和推广现状进行了分析，为淘宝网店运营和推广方式提供了参考。最后对本文的研究做出了总结和展望。
关键词：淘宝网  网店运营  网店推广  运营策略
 
The study on operation and promotion of
the taobao shop—PuEr factor
ABSTRACT
Twenty-first Century is not only the era of science and technology, but also the era of information technology. With the popularity of information technology, computer mobile phones are becoming more and more common in life, online shopping has become one of the main ways for consumers to buy something. The largest shopping platform in China—Taobao network, is popular among consumers.It also attracted the attention of many entrepreneurs. As one of the entrepreneurial platform, opening a shop on taobao has become a trend. It is worth to consider how to stand out among the many businesses.

Taobao ranking is based on the volume, the more on the front, the more chances are displayed to consumers. So how to improve store in the process of operation, the promotion of traffic, and keep the original flow, it is a challenge for online shop operators. Therefore, it is necessary for us to carry on the thorough research of the current operation status and promotion.
This article analyzed the operation and promotion present situation of PuEr factor Taobao shop from the theory, the present situation and the improvement suggestions. It provides reference for taobao shop operation and promotion way. At last, this paper made a summary and outlook of research.
Keywords: TaoBao; Shop operations; Shop promotion; Operation strategy

目    录
摘要    I
ABSTRACT    II
第一章 绪论    1
1.1 问题提出    1
1.2 国内外研究现状    1
1.3 论文主要研究内容与方法    2 [来源：http://think58.com]
第二章 文献综述    5
2.1传统营销理论和方法    5
2.2网络营销理论和方法    5
2.3文献述评    7
第三章 朴尔因子淘宝网店运营和推广现状分析    8
3.1网店运营现状分析    8
3.2网店运营中存在的问题    8
3.2.1 网店布局细节问题    8
3.2.2美工设计问题    9
3.2.3 中、差评问题    10
3.2.4关键词命名问题    11
3.3推广现状分析    13
3.3.1 微博推广    13
3.3.2节日活动推广    14
3.4推广中存在的问题    15
3.4.1微博推广存在的问题    15
3.4.2节日活动推广存在的问题    15
第四章 运营和推广问题改进建议    16
4.1运营问题的改进建议    16
4.1 .1网店布局改进建议    16
4.1.2美工设计改进建议    17

[资料来源：http://think58.com]

4.1.3中、差评改进建议    18
4.1.4关键词命名改进建议    19
4.2 推广问题的改进建议    20
4.2.1 淘宝店内推广优化    20
4.2.2淘宝外部推广优化    21
4.2.3 淘宝网站推广优化    22
结    语    23
参考文献    24
致    谢    27 [资料来源：www.THINK58.com]