咪蒙微信公众号营销策略研究

咪蒙微信公众号营销策略研究(论文8000字)
摘要：伴随着我国智能手机普及加快，人们衣食住行因智能手机而随之改变，同时影响着人们的工作和社会经济活动。微信是腾讯公司继QQ推出后又一款聊天交友软件，在不到三年的时间内完成6亿用户的注册。很长一段时间内占据着手机应用下载的首位，成为智能手机必备应用。现如今很多商家和企业发现微信能够给企业带来利润，通过微信营销能够较快的让目标客户熟悉产品。并且微信营销具有及时性强，成本低，高效传播等特点，已经有人通过微信营销赚取巨额经济报酬，因此成为了很多企业和商家的喜爱。本文通过对咪蒙微信公众号研究，探究出咪蒙公众号的成功之处，并且对相关方法进行总结。更好的指导其他微信营销公众号营销的开展。

关键词：咪蒙；营销策略；微信公众号

Mi # WeChat public marketing strategy research
Abstract：With the popularity of smart phones in our country is accelerated, the daily life of people because of smart phones and change, and affect people's work and the social and economic activities. WeChat is tencent launched one of the QQ chat software to make friends, in less than three years time to complete 600 million registered users. For a long time holding mobile application download first, become the necessary application of smart phones. Nowadays many businesses and enterprises found WeChat also can bring profits to the enterprise, through WeChat marketing can quickly let the target customers are familiar with the product. And WeChat marketing has timeliness is strong, low cost, efficient communication etc, a lot of people through WeChat marketing earn huge economic reward. Slowly become a lot of companies and businesses alike. This article through to the mi size WeChat public research, explore the mi of the public place, and to summarize relevant methods. Make it a better guide other WeChat marketing strategy. [资料来源：http://www.THINK58.com]
Keywords: Mi meng; The marketing strategy; Gamedaily

目录
前言    5
一、研究背景及意义    6
（一）研究背景    6
（二）研究意义    6
（三）相关概念    6
1、微信公众号    6
2、微信公众号营销    7
二、对咪蒙营销策略的研究    8
（一）咪蒙现象出现的原因    8
（二）咪蒙营销策略的分析    8
1、热点分析，及时迅速    8
2、锁定目标群体，抓住群体“痛点”    8
3、研究产品，完美代入    9
（三）从咪蒙现象看微信公众号营销    10
三、微信公众号营销策略的方法总结    11
（一）喜好原理    11
1、漂亮外表    11
2、相似性    11
3、称赞    12
（二）病毒式营销    12
1、及时性    12

[资料来源：www.THINK58.com]