万达集团企业文化研究
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密 惠 保
万达集团企业文化研究(论文9000字)
Research on enterprise culture of Wanda Group
摘要
近年来，我国房地产业的发展取得了突飞猛进的成效，实现了跨越式发展， 一跃成为国民经济的一个强大支撑。房地产企业也如雨后春笋般出现，竞争日 益加剧。我国房地产企业想要做大做强，真正地实现可持续发展，成为百年老 店式的企业，除了独特的商业模式，还要有优秀的企业文化，只有双管齐下， 形成内外兼具、由表及里的房地产行业特色的企业文化，才能支撑企业的快速 发展。企业文化是一个组织由其价值观、信念、仪式、符号、处事方式等组成的其特有的文化形象。本文将以万达连锁经营企业作为主体，运用查阅资料的方法，对其文化建设的问题进行探讨。通过搜索文献，对比分析的方法，明确万达连锁经营企业在文化建设方面的建树，发现万达企业中还存在的凝聚力不强，文化空洞等问题，并提出建设性的建议。
关键词：万达；企业文化；研究
ABSTRACT
In recent years, the development of the real estate industry in China has achieved rapid development, and achieved a leap forward development, and became a strong support for the national economy. Real estate companies are also springing up, the competition day benefits. China's real estate enterprise wants to become bigger and stronger, truly realize sustainable development, become a hundred years old store type enterprise, in addition to a unique business model, but also a excellent corporate culture, only two pronged approach, forming both inside and outside, from the outside to the inside of the real estate industry characteristics of the enterprise culture, to support the company's rapid development. Corporate culture is a unique cultural image, which is composed of the values, beliefs, rituals, symbols, ways of doing things and so on. This article will take the Wanda chain management enterprise as the main body, the use of the method of access to the information, the problem of its cultural construction. Through the search of literature, comparative analysis of the method, a clear Wanda chain management companies in the cultural construction, and found that the cohesion is not strong, the cultural void and other issues, and put forward constructive suggestions. [资料来源：http://www.THINK58.com]
Key words: Wanda; Corporate Culture; Research
目 录
摘要 3
ABSTRACT 4
第1章 绪论 7
1.1研究背景 7
1.2研究意义 8
1.3万达集团简介 8
第2章 万达集团文化的核心理念 9
2.1如何理解核心理念 9
2.2核心理念的阶段提升 9
2.2.1创立时期 9
2.2.2过渡时期 10
2.2.3发展时期 10
第3章 万达集团企业文化存在的问题 11
3.1高强度军事化的管理 11
3.2内部腐败问题 11
3.3官本位的思想 11
第4章 改善万达集团企业文化存在问题的对策 12
4.1重新定位企业的文化核心理念 12
4.2执行人性化的减压方式 12
4.3增强客户的满意程度 13
4.4借鉴国外企业文化成功经验 13 [资料来源：http://think58.com]
结论 14
参考文献 15
致谢 16