客户管理系统论文 VB开发
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密 惠 保
摘 要
科技的发展、时代的进步,市场经济的竞争也越发激烈与残酷,在竞争中客户作为市场的最最要的资源,早已成为市场营销的核心,企业间谁拥有的客户多,谁就在竞争中占有绝对的优势。在市场经济竞争如此激烈的环境之下,企业要想立于不败之地,就必须和与之生存发展息息相关的客户,建立起良好的关系,在现有客户资源的基础之上,维护好和老客户的关系,并且不断的发展新的客户,用企业高品质的产品、优质的服务、良好的信誉树立企业在客户心目中的良好形象;并以客户需求为己任,不断的创新与发展自身的产品,以满足客户新需求,并规范企业内部的客户资源的管理方式、提升企业的客户服务质量。计算机管理系统满足了企业对自身客户资源管理的新要求,减少了客户资源管理过程中的浪费的大量人力、物力和财力等。
关键词:客户管理系统,一致性,数据模块
Abstract
[来源:http://think58.com]
The development of science and technology, the advance of time, the market economy and fierce competition all the more brutal, competition in the market as customers want the most resources, marketing has long been the core of who owns the business-to-business customers, will compete in the Holds absolute advantage. In a market economy, competitive environment, companies in order to remain invincible, and must be closely related to survival and development with customers, build good relations with existing customers in the resources based on the maintenance of good And the relationship between customers and the continued development of new customers, companies with high-quality products, quality service, establish a good reputation in the eyes of the customers a good image; and responsibility to customers, constant innovation and development Their own products to meet customer demand for new and regulate the enterprise customer resource management, enhance customer service quality. Computer management system to meet the business-to-own customer resource management requirements of the new, reduced customer resources management in the process of waste a great deal of manpower, material and financial resources, and so on.
Key words: customer management systems, consistency, data module
[资料来源:http://THINK58.com]
目 录
摘要
0 引言
1 系统需求分析
2 总体设计
1 项目规划
2 系统功能结构
[资料来源:http://THINK58.com]
3 设计目标
3 系统设计
1 开发及运行环境
2 数据库设计
4 技术准备
1 数据库的封装
2 封装ADO数据库的代码分析
5 主要功能模块设计
1 主窗体
2 客户信息
3 联系人信息
4 联系人信息查询
附录A 参考文献
[资料来源:http://think58.com]
附录B 数据表
部分运行界面 [资料来源:www.THINK58.com]
[资料来源:http://www.THINK58.com]
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